The era of free social media may be at an end

With tech giants under the gun to ramp up revenue and reduce costs, the era of free social media may be at an end.

“They are trying to wean themselves from dependence on ad revenue, which is really volatile,” said Robbie Kellman Baxter, an author of two books on subscription pricing and founder of Peninsula Strategies, a consulting firm. “We have seen this already with the news industry, which has already gone through this.”

With earnings season starting up, and tech companies beginning to report in full force next week, Meta investors are going to be seeing perhaps the first dribbles of revenue as a result of this new strategy. Snap Inc. SNAP was one of the earliest social-media companies to begin to charge for a monthly subscription. Last July, as it was starting to see a huge drop in the advertising climate, it began offering Snapchat+ for $3.99 a month, giving users early access to new experimental and pre-release features. Over the holiday season, Snap offered discounts on its subscriptions, telling analysts in its earnings call in February that the service was still in its infancy.

Arguably Social Media viewing has been (for the most part) free of financial currency payment cost, HOWEVER the SOCIAL cost has been insurmountable and incalculable. MediaTheFutureWay

Rolfmao. I will gladly delete all of my accounts. The era of free content for owners of the platform maybe be gone as well.

The paid blue tick already happened with Twitter. It would be no brainer if other social media channels start charging too😂

Bad timing because we're approaching a recession.

It wasn’t free. They have all the data they need and have turned it over to the feds. Now they infiltrate churches be careful what you say and pray.

I need an excuse to stay off anyway so that’s perfect

Great news. Good job there's Gab. 👍

Good. That means we may be at the end of the plague that instagram and Facebook have become

Yeah no one is stupid enough to pay for this bs

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