Amazon CEO Jassy strikes cautious tone in letter, predicts generative AI will 'transform' customer experience

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Amazon CEO Andy Jassy, in a letter to shareholders that struck a cautious tone about Amazon’s business dealings, hailed AI as something that will “transform' the company.

"More recently, a newer form of machine learning, called Generative AI, has burst onto the scene and promises to significantly accelerate machine learning adoption. Generative AI is based on very Large Language Models , across expansive datasets, and has radically general and broad recall and learning capabilities," he continued.

Jassy also reflected on what he described as an "unusual number of simultaneous challenges" in 2022. "Over the last several months, we took a deep look across the company, business by business, invention by invention, and asked ourselves whether we had conviction about each initiative’s long-term potential to

 

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