Survey Ranks Konga As Most Innovative e-Commerce Brand In Africa

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A new consumer-focused survey has projected Konga as the most admired and innovative e-commerce company on the African continent.

The market-wide consumer-based survey examined the current state, performance and growth path of e-commerce in Africa. The poll, which cut across multiple consumer layers from youths to middle age and Boomers returned a promising verdict on Konga, identifying it as the fastest growing e-commerce company in Africa.

The survey carried out by DigiPundits, a pan-Africa digital research and marketing firm returned the same verdict on Konga as previous independent surveys, all of which placed Konga top of the pack in the areas of pocket-friendly pricing, operational efficiency, and the courage to take responsibility whenever a hitch occurs.

Findings of the survey revealed that most of the respondents, mainly youths, preferred Konga as a potential workplace of choice. Respondents described Konga as highly responsive, ambitious and bullish in its deployment of technology to scale-up operations. They also ranked Konga high as a responsible corporate citizen.

Respondents recalled that during the Covid-19 lockdown when they had to rely more on e-shopping, Konga stood out not only in making sure that prices of goods were heavily discounted with free, real-time delivery, but also in going a step further to supply thousands of families nationwide with essential food items, free of charge.

 

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