Bud Light boycott: Anti-trans backlash shaves $5 billion off Anheuser-Busch's market cap

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Partnership with transgender social media influencer Dylan Mulvaney has courted controversy for America's best-selling beer

Other public commentators, including Joe Rogan, have expressed confusion about the controversy.Rogan said on a recent episode of his podcastHoward Stern, meanwhile, pondered why Kid Rock, Travis Tritt and others have had such a strong reaction to the brand partnership.. “I wish I could call Kid Rock and have him come on the show and just tell me ‘Why are you so upset about this? How is this hurtful?’ I don’t know why he got so upset,” he added.

Mulvaney, who also has sponsorship deals with Nike and Kate Spade, responded to critics while appearing aspodcast, saying that she’s an “easy target” because she’s “so new to this.” “I think going after a trans woman that’s been doing this for like 20 years is a lot more difficult. I think maybe they think that there’s some sort of chance with me … But what is their goal?” she said.Article contentSo it’s made to chill from here on out.

 

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Please stop this disgusting trend. Stop spoiling the next generation, stop ruining our own culture for this fcuk. All of these media want is created something controversial, to get more money from ads. Woman be woman, man be man. Enough of this disgusting and hypocrisy

American obsession with Trans people is a level of sickness we don't need. Pure MAGA crap

Im trying to figure out what advertising company exec thought this was the way to go… shes beautiful in this photo, but thats not the ad.. and it’s not who I would chose as a beer spokesperson in any ad regardless…

Bud Light was the best selling beer, 18.7% of all beer sales. Yet they chose to tell all the straight men who drink all that beer to go to hell. It was suicidal to think they could simply throw away their loyal customer base to appease 1.5% of the population.

Bomb threats are much more than just 'controversy.' The hate/bigotry unleashed in response to this campaign is truly disgusting.

Why is this lgbtq2s+ stuff so widespread and coordinated? This is a push with big financial backing. Maybe they just want us infighting and not paying attention to what they’re actually doing. I mean the rich and powerful. 🤔

I hope all alcohol companies support Budweiser then what are all the homophobe hater alcoholics going to drink ? I guess they will go back to making moonshine 🤷‍♀️

Lies... Full year stock price of Bud.. See that spike at end, that's due to Dylan and snowflake conservatives freaking out. Sure the price is coming back to normal, but not because snowflakes stopped drinking it.

Dylan is EXACTLY the type of man who I pictured drinks Bud Light

Companies must have learnt hard lessons after watching Adidas. Going to an extreme to support one ideology is like a sinking ship. Plainly, few of them still like to test the water.

Anheuser-Busch will be fine in the long run. Even Kid Rock knows…

stock dropped from 65 to 63. not a big deal. air canada going from 50 to 13 during covid was a big deal. yes, I bought at 14.

They've lost billions and billions of dollars, so yeah... I'd say they screwed up with this one. If you wanted a trans person, could you not get Caitlyn Jenner? WHY get one who mocks the very idea of women?!?

It’s mind boggling to me that people applaud a man making a mockery and parody out of women.

I’m sure that not even the Trans Community wanna claim this creepy clown 🤡 🤦🏻‍♀️

Lol ctvnews seems to think everything is going good for them

WokeBudBrokeBud

Go woke, go broke.

You think ?

Mr. Dress -up.

Go woke, go broke

Coming soon..

The $5B is simply the tip of the boycott iceberg. Teaching AB a lessen will make other companies think twice before bowing at the altar of gender ideology and wokism. No lesson learned however, if people go back to drinking AB beers.

only for your oligarch messed up rightwing viewers wow hire a journalist - look at the stats that call it 'controversial' wow

Make sure to boycott all of these brands

I’d like to see ALL beer companies hire trans spokespeople or put rainbows on their packaging. Take away the all beer options from the hateful redneck bigots. That’ll learn ‘em!

It’s not anti trans

Deep fake, watch out guys.

Liberals have an awful bad habit of putting on black face and woman face

This story is over 2 weeks old losers

Good. Avoid it.

good

AB is a beer company that does not understand beer-drinkers, value propositions and brand identity. Not good for shareholder confidence.

Well, once all the transfolk start drinking BudLight we'll see how many there are.

I think it's more so anti Dylan Mulvaney than anything. It's an embarrassment to biological women.

Who would have thought some twink flouncing around in the bath pretending he's a girl would negatively impact their sales?

I’d say 5 billion is more than a “controversy” you can be there has already been a shareholder meeting and a course correction to follow. NOTHING beats profits in western society. That misguided young man will be cannon fader.

Controversy? LOL. How about epic financial losses? Mockery. Where is the apology to women for promoting WomanFace, Misogyny, and Gaslighting?

5 billion and growing.

It's an epic failure on their part. 🤣

But…CTVNews told us all just yesterday that it was good for business

Does this read like the national post is suddenly woke or have I misread it?

He not she. Wearing a dress doesn’t make you a woman.

Light beer is pretend beer anyways . It’s a fitting partnership.

The only controversy is in the minds of conservative bigots. Self made rage, full of hate & fear, over a beer being inclusive😂😂❄️❄️

A very small amount of people have been given a massive platform to tell all of us how much they hate and how little and ignorant they are. Meanwhile inbev stock is growing. The children will tire themselves out.

Everything woke turns to shit.

Two weeks ago ain’t nobody talking about bud light. Let that sink in

Who would of guessed people are turned off looking at a grown man who dresses and acts like a hypersexualized cartoonish 12 year old girl? Go figure....

Former bestselling beers, they have a lot of them, you mean...

😂😂😂

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Bud Light's inclusive ad campaigns are good for business, experts sayThe phrase 'get woke go broke,' employed by some conservatives on social media, suggests that brands which employ inclusive campaigns are angering a significant enough portion of consumers to lead to a material drop in sales. But experts say that inclusive campaigns are, in fact, often lucrative for businesses, serving as an important tool to reach key demographics. They've already lost billions. 😆 🤣 Yeah, because those “experts” have visibility to the balance sheet. 😂😂
Source: CTVNews - 🏆 1. / 99 Read more »