Jonas Brothers’ Big Bet On Savory Snacks, Rob’s Backstage Popcorn, Raises $7 Million From Hollywood A-Listers

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Rob’s Backstage Popcorn, the viral savory snacking brand co-launched by healthy food and beverage incubator The Naked Market and The Jonas Brothers, has amassed $7 million in a recent series A round led by Norwegian DJ Kygo’s venture firm, Palm Tree Crew.

Rob's Backstage Popcorn

Rob’s Backstage Popcorn has recently added two additional SKUs: a Classic Barbecue flavor through collaboration with artist and TV personality Kelly Clarkson, and an Indian Spice Mix that honors the cultural heritage of Jonas’ partner Priyanka. All products are plant-based, gluten-free and non-GMO, and contain 16 servings in each 4 oz bag.

“We've achieved it through a variety of ways, whether it’d be Instagram Reels competition, in which participants catch popcorn with their mouths to win a Tesla, to fun engagement with the Jonas Brothers at their MGM residency in Las Vegas,” Fugman added. The Naked Market, which previously raised $33.

 

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