Quiet luxury explained: what it is and which brands will benefit

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 41 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 51%

Business Business Headlines News

'Quiet luxury' is back for the first time since the Great Recession. Here's what it is and what brands stand to benefit.

But there's more going on here than just typical trend cycles or a popular TV show. Hall said that the state of the world is heavily influencing how people are dressing.

In fact, this isn't the first time quiet luxury has dominated fashion — it became a major trend in 2008, amid the Great Recession, Hall added. At this point, quiet luxury has become so popular that even luxury brands themselves are being asked about it. During luxury giant LVMH's first-quarter earnings call on Wednesday, analysts asked CFO Jean-Jacques Guiony how the trend could impact the company's stable of luxury houses, which includes Louis Vuitton, Dior, and Fendi, among others.

One LVMH brand, in particular, poised to benefit from the trend is Loro Piana, which is famous for its simple but luxe cashmere sweaters, NYU Stern's Serdari said. She also highlighted Italian luxury house Brunello Cucinelli,, and Armani, who has been doing quiet luxury for nearly two decades.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Career coach tips: How to bounce back after quiet quittingDid you 'quiet quit'? Here's how to bounce back and regain motivation at work, according to a career coach. lol, oh sweetie, no “This article Sponsored by your corporate overlords.” If a company can't identify which staff have quiet quit and which haven't, how about firing all your HR and people managers?
Source: BusinessInsider - 🏆 729. / 51 Read more »