Stellantis designers use concepts as brand ‘manifestos’

📆 4/16/2023 11:06 PM
📰 AutoNewsCanada

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Design chief Ralph Gilles said concepts help establish the company's direction as it enters the era of electric vehicles.

NEW YORK — The Stellantis design team has been busy crafting concept cars that show where each of its brands is headed in the age of electrification.

Other recent Stellantis electric concepts include the Chrysler Airflow crossover and the Dodge Charger Daytona SRT Banshee. A: It's exciting. We've got a lot of brand design going on and really enjoy the art of packaging, the art of recommunicating these different objectives for each brand. We relish it, but at the same time we're mining the future as well. What you see is work that started a while ago, and there's more on the way.

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