In Toronto last August, a couple of hours after the federal government and Volkswagen Group signed a memorandum of understanding on critical minerals, François-Philippe Champagne, Canada’s minister of innovation, science and industry, sat alongside executives from the automaker to take questions from reporters.It was a startlingly unassuming start to what is now being touted as the largest auto investment in Canadian history.
But before the elevator doors lurched open on the ground floor, Champagne offered up something novel.Champagne had traveled to Germany and Japan earlier in the year, meeting with a series of automakers during each visit. His pitch for Canada had gone over well at every stop, he told me after the trips, with a tinge of his usual salesmanship.
In October, the automaker began holding regular meetings with the Ontario government. Those weekly check-ins continued into 2023, by which time VW had a small army of staff registered as lobbyists with both the provincial and federal governments.
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