Neha will join CoinDesk's Michael Casey for "Remember Why We're Here: Crypto's True Purpose."Crypto has an image problem. The tech is too technical. The finance is too heavy on the numbers. The industry is replete with scams. Some decentralized apps, or dapps, to use crypto’s preferred terminology , take pride in the fact that they look like they were released in the early 1990s – when you still needed to type the command line to do anything fun online.
"We'd like to make all things crypto easy, because right now it's not," Demarais said in an interview in Rainbow's Brooklyn open-floor office. Several users CoinDesk interviewed for this article said it’s easier to buy an ENS domain through the Rainbow app than on the Ethereum Naming Service website, just one of the areas where it's succeeded in smoothing out crypto's rough edges.
Rainbow takes a “design-first” approach to its product. One look at Rainbow, an app which is as colorful as the name implies, and you can tell the difference between Web3 products that are built with a mass audience in mind – . It takes the streamlined approach to mainstream fintech and banking apps, but is built for modern money.