Twitter is making companies pay for check marks to advertise

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The change to Twitter’s advertising rules is part of a wider strategy to remove fake accounts and bots and “elevate the quality of content on Twitter and enhance your experience as a user and advertiser,” the company said in the email.Elon Musk Revenues from advertising had waned after Musk’s takeover, with the SpaceX and Tesla boss’s online activity causing concerns for the brand safety of the platform. Several large media agencies advised clients to suspend campaigns.

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