, has collected many professional accolades over her career. If there’s a power list of women in the industry, she’s on it. Latin leaders? She’s there, too. And among international executives, the well-traveled native of Spain ranks high as well.
But to hear Guerrero’s story is to connect with a personal journey, one which took her from a musical family in a small Spanish town — she’s herself a classically trained musician — to Brazil, London, Stockholm and now New York, which she’s called home for ten years. Talk about being early on music streaming, Guerrero joined Spotify in 2011 before the service had even launched in the U.S. She started there as a sales planner and rose up the ranks to the position of head of global music cultures, shows and editorial. That was when Guerrero went truly global as her purview included Latin music, of course, but also Indian, Arabic and African songs as well.
Dialed in on the music consumption habits of the diaspora, Guerrero then took her institutional knowledge of the Swedish tech platform and learned the music business from the other side, joining Warner Music Group in 2018 asJust before the pandemic, Amazon came calling and Guerrero signed on to lead the Latin Music team.