Former Anheuser-Busch executive slams 'inauthentic' Bud Light for having 'lost track of the consumer'

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Ex-Anheuser-Busch executive Anson Frericks claimed that his former company's move to sponsor a trans woman showed the company 'lost track of the consumer.'

Consumers outraged after Maybelline pays trans woman Dylan Mulvaney to model its makeup: ‘#BoycottMaybelline’

The former Anheuser-Busch executive, who is the co-founder and co-president of Strive Asset Management along with 2024 Republican Party presidential candidate Vivek Ramaswamy, provided the brutal observations to the New York Times in a piece published Tuesday. – which leans heavily left – embracing this strategy. Reed remarked,"Then suddenly that bucket is not just cream and sugar, it’s something else."

However he explained how Anheuser-Busch doesn’t have a progressive identity, which is why it suffered over the Mulvaney move.

 

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