As the Nasdaq exchange prepares to delist shares of Bed Bath & Beyond Inc., following the company’s filing for Chapter 11 bankruptcy protection, some retail traders are taking to Reddit to commiserate about their losses, while others say they are doubling down and continuing to buy as the share price sinks further below 25 cents.
In a post that generated more than 1,000 comments on the “Wall Street Bets” subreddit, one investor shared his experience losing roughly $100,000 on the troubled home-goods retailer over the past several months. But earlier this year, he decided to try his hand day-trading stocks. He bought Bed Bath & Beyond at a weighted average cost of around $2.70 per share after seeing the stock pitched on a YouTube channel called TraderTV Live, which boasts nearly 400,000 subscribers. MarketWatch didn’t receive a response when it reached out to the channel.Bed Bath & Beyond shares were trading at around $2.70 in late January and early February, and Aaron said he built his position during that period.
One user reported a loss of $8,000 on an investment in the retailer, which was once a giant in the home-goods space, attracting loyal customers with its once-iconic blue coupons, according to media reports. Heavy trading volume in Bed Bath & Beyond shares has reportedly been driven by retail interest, according to the Journal.
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