There Are Many Ridiculous “Services” for Brides Spawned by the Wedding Industry. I Found a Great One.

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I would have thought this was silly six months ago. No longer.

, her therapy and coaching service focused on weddings, after getting married herself, too. But her moment of inspiration came specifically after witnessing her sister-in-law and mother-in-law get into a disagreement over a wedding dress. “They have a great relationship,” Bejar said. “They are not a super sensitive duo.” But when her mother-in-law commented on how a particular gown didn’t quite fit right, the sister-in-law was offended—even little tearful.

She also explained that what I was experiencing was a life-coaching 101 kind of dilemma: willfully or not, people do dramatic things to their hair around times of big change. As she put it, “Your soul is trying to match up with you. Aaaa! We’re feeling disheveled and uncertain inside of the joy.”

 

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