Grand & Toy launches ‘brand refresh’ as retailer adapts to changing workplace - National | Globalnews.ca

  • 📰 GlobalNational
  • ⏱ Reading Time:
  • 28 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 51%

Business Business Headlines News

Business Business Latest News,Business Business Headlines

Grand & Toy launches ‘brand refresh’ as retailer adapts to changing workplace

“People grew up with the brand and remember buying school supplies at Grand & Toy,” said Chris Henwood, senior director of marketing and product management.“But those stores were an insignificant portion of our total revenue. Business-to-business sales have always been a very substantial part of what we do.”

So the retailer shuttered its stores, moved fully online and focused on meeting the needs of businesses. Indeed, the office supply sector has suffered “consistent revenue declines” since the early 2000s, according to a 2022 report by industry market research firm IBISWorld. “People were working on La-Z-Boys and sofas. Some of our largest customers said, ‘No, we need to help people create spaces in their homes where they can work efficiently through desking, seating, technology, monitors, webcams … so all of that stuff skyrocketed,” he said.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 81. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Grand & Toy launches 'brand refresh' as it narrows focus to business customersWhile the company's legacy as an office supply store in the mall remains in the minds of some Canadian consumers, Grand & Toy has spent nearly a decade returning to its 141-year-old roots as a business-to-business supplier of office products and services.
Source: CTVNews - 🏆 1. / 99 Read more »