This is where AI can step in. Research tools backed by AI perform more sophisticated analyses that reveal search intent. They do this by identifying patterns in a specific audience’s online behaviors. AI looks at how a company’s consumers interact with its digital content while making behavioral predictions. These insights give content teams more than just keyword-related topics by showing what information triggers engagement or conversion.
Editing and proofreading may be closely related to writing. Nonetheless, these activities demand a different skill set. It’s rare for creatives to excel at each aspect of online content creation. It’s difficult for even seasoned content creators to remember all the rules, since there are multiple style guides and conventions.