have launched a new type of marshmallow that changes color when heated. The new, first-of-its-kind, squishy, chameleonic treat is called Jet-Puffed Color Changing Marshmallows.
“This is the first time the brand has used the secret color changing ingredient in combination with their jet-puffing technology designed to make the fluffiest and puffiest treats to step up your roasting game,” a Jet-Puffed representative told TODAY.com over email. “The never-before-seen color changing marshmallows are igniting families’ campfire fun by bringing pops of color to delicious, ooey gooey s’mores.
Jet-Puffed says these new confections will transform right before our eyes as the treats change color. While all marshmallows achieve that deliciously delectable caramelized crunch thanks to the Maillard reaction, these color-changing treats have an additional reaction that starts approximately 10 seconds after heating them up.
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