Investors sue Adidas over Kanye West partnership, fallout

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Adidas is facing a class-action lawsuit from investors who allege the company knew about offensive remarks and harmful behavior from Kanye West years before ending its partnership with him.

The sportsbrand cut ties with its star collaborator in late October, following Ye's antisemitic comments on social media.Adidas is facing a lawsuit from investors who allege the company knew about offensive remarks from Kanye West before ending its partnership with him.Adidas is facing a class-action lawsuit from investors who allege the company knew about offensive remarks and harmful behavior from Ye, the rapper formerly known as Kanye West, years before ending its partnership with him.

The current lawsuit, filed in U.S. District Court in Oregon on Friday, claims that Adidas was aware of the potential harm that Ye's problematic behavior could cause the company for some time - pointing to earlier incidents, including 2018 comments where Ye suggested slavery was a "choice" and reports of Ye making antisemitic statements in front of Adidas staff.

The suit cites a Wall Street Journal article from November, which reported that executives, inlcuding Rrsted, had discussions dating back to 2018 about the risks of Ye's actions and the possibility of cutting ties with the artist.

 

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