Michelle Obama launches new company aimed at child nutrition

WASHINGTON — Michelle Obama announced Wednesday that she is working with a new company that will make and sell healthier food and drinks for kids, products that she says will be less detrimental to their long-term health because of their lower sugar and higher nutrient content.

The former first lady’s work with PLEZi Nutrition is an extension of her efforts to improve child nutrition when she was in the White House. Obama is a co-founder and strategic partner of PLEZi Nutrition. She will work behind the scenes on its educational and philanthropic efforts, according to aides, who stressed that she will not be a spokesperson or public face of the company. It was unclear whether she put any money down to help launch the company or whether she will draw a salary.

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