had exclusive access and live video coverage. But there are other events as well, likeevents around the Super Bowl and other sporting events. And those leverage the larger pop culture, and the company’s brands, to create new franchises.World, which the company rolled out in New York last year, but which will expand dramatically in London this year.
“From the very beginning, we thought that it would be a global project,” added Anna Wintour, speaking at the company’s Newfront presentation Thursday morning on the 65th floor of a glistening tower in Hudson Yards. “Our editors, including all of us, has spent so much time at fashion shows over the years and around the world. Our idea was, why not make one with‘s footprint? And at the same time, give our audiences a different way to think about shopping.
And it, too, is making sure that the company’s brands are front and center. At the Newfront on Thursday, the company announced a slate of programming, each program connected to one of its brands.series hosted by The Black List creator featuring celebrity interviews;Home At Last
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