Music’s New Secret Weapon? Creatives as Executives (Guest Column)

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“Open up your doors to creators and allow them to bring the positive tension this industry desperately needs.”

. How many times have you heard that? For me, I’ve lost count. I’ve never been one for labels, boxes, or genre assignments. I feel that extends to every vertical of my life – down to how I live, work, love, and find joy.

When I pitch music, the more metadata tags the better; I want to know the song can fit many opportunities, not just when all the stars align. Why are we afraid when a future teammate offers layers? Often in my interview process, I would get asked if “being an artist” was going to get in the way of my prospective job. It’s such an odd question to me, because as a freelancer most of my life was and is about time allocation. No one is more mindful of how I spend my time… than me.

When I received the opportunity to work for other companies – I jumped at it! To me, it’s just another tool in my arsenal. I had a front row seat to look into how the other side strategizes, rationalizes, moves mountains, and builds winning campaigns on behalf of their roster.I got to hear the worst and the best from peers and senior executives that would have never kept it real with me as the talent/creative. I listened to everything intensely. What I heard motivated me to get to work.

 

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