We tend to have a range of reactions to the prospect of networking. Some of us love making connections and sharing information with new people. Some of us dread the awkward introductions and small talk.
"We wanted to know what determines whether people feel guilty or not, and what we can do to help people get over this discomfort," she says. "We sensed this disconnect between who actually needs to be doing the networking behavior the most, and who is actually doing the networking behavior the most," says coauthor Jiyin Cao, who earned her PhD from Kellogg and is now at Stony Brook University.
For those people, Cao advises to"think about the value you bring to this relationship. If you know you have value to bring to the relationship, you will feel more comfortable about doing this type of work."So social status affects how people generally approach networking. Another study by Smith and Leigh Thompson, a professor of management and organizations, shows that status also affects how people network when they really, really need to: when they're at risk of losing a job.
"When people who perceive themselves as having high status face job loss, they remember the weak ties more than they otherwise would have," Smith says. This is important because weak network ties are key sources of job-related information."Low-status people under the same threat have exactly the opposite response; they go to dense, strong ties."While it's true that everyone should be networking, that doesn't mean it's a one-size-fits-all activity.
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