Later this month we will relaunch our brand in order to better communicate the brand value proposition, and we will re-introduce the Peloton App with a tiered membership structure as a mobile gateway to our amazing fitness content from strength and meditation to outdoor running. Our goal in relaunching the App is to engage new categories of customers, drive top-of-the-funnel awareness for Peloton, and become a meaningful contributor of revenue for our business.
a more affordable subscription price for folks who don’t have the bike and want more of the other stuff—the guided meditations, yoga, strength training, and running and walking classes that only require a smartphone and Peloton membership. The current subscription plan starts at $13/month, cheaper than most other on-demand fitness and yoga services. And it’s more approachable than a stationary bike starting at $1,500.
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