This Asian combat sports promoter wants to crack the U.S. market -- without the bloodlust and trash-talking

  • 📰 CTVNews
  • ⏱ Reading Time:
  • 45 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 21%
  • Publisher: 99%

Business News News

Business Business Latest News,Business Business Headlines

First they were seen as cage-fighting meat heads. Then testosterone-fuelled trash talkers wearing expensive suits. Could 2023 be the year mixed-martial arts in the United States finally returns to its pure, humble beginnings nurtured in Asia nearly 5,000 years ago?

One Championship middleweight fighter Sage Northcutt training at an open workout event in Denver, Colo.

More than a decade since its inception, One is set to make its U.S. debut in Broomfield, Colorado on Friday. The sold-out event stars incumbent flyweight champion Demetrious Johnson, considered one of the pound-for-pound greatest MMA fighters of all time. "It's about unleashing real-life superheroes who ignite the world with hope, strength, dreams and inspiration," he said. "It's about having children wanting posters of their favourite athletes, and parents walking into their room and saying, 'Yes, that's someone worth looking up to.'"

The card will be broadcast on Amazon Prime Video in the U.S. and Canada, part of a five-year media rights agreement. The intention is to "do multiple events, not just in the long-term," according to Teh, adding that it will not affect its roughly 60 shows per year across Asia.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 1. in BUSÄ°NESS

Business Business Latest News, Business Business Headlines