ATLANTIC CITY, N.J. — Americans have bet over $220 billion on sports with legal gambling outlets in the five years since the U.S. Supreme Court cleared the way for all 50 states to offer it, and the industry shows few signs of slowing despite some recent scandals that have put aWhen Sunday's anniversary of the court ruling in a case brought by New Jersey arrives, two-thirds of the country will offer legal sports betting, with additional states likely to join in coming months or years.
The fast-growing industry is also far-reaching: its advertisements reach into most U.S. homes during sporting events and even non-sports programming. Few TV viewers have been spared from repeated ads featuring a Caesar character discussing sports gambling with members of the Manning football dynasty, or from actor Jamie Foxx placing sports bets in between takes on a film set.
“While the milestones of legalized sports betting that have led up to now are remarkable, this industry is excitingly still far from being fully realized,” said Jason Robins, CEO of DraftKings, one of the industry's two dominant companies. “Legal betting is already part of mainstream sports culture, and I anticipate this trend will grow as adoption increases.
Since then, some once-unthinkable changes have happened: Professional sports leagues, which fought New Jersey tooth and nail right up to the Supreme Court in an ultimately unsuccessful effort to prevent legal betting, now partner with gambling companies, slather their ballparks with sports betting advertising and some even have betting outlets in their stadiums. Betting odds are now an integral part of broadcasts of many games.
It's also caused problems: Those treating compulsive gambling say calls to their hotlines seeking help have increased significantly in the five years since sports betting was legalized and made available on cell phones. Keith Whyte, executive director of the National Council on Problem Gambling, says calls to the 800-GAMBLER help line have increased by 15% over the last five years as “states began the fastest and largest expansion of gambling in our history.
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