. "They want useful features while leaving the time-wasting devices at bay. Many also switch for mental health reasons and to slow down their lifestyle."HMD Global, maker of Nokia phones, told FOX Television Stations that market share in the flip phone category "globally doubled" during 2022 compared to 2021, and it’s expected to grow during 2023 even in a declining market.
"While global sales of feature phones have decreased worldwide, this is still a massive segment, and there are a few key regions and price points that are bucking the trend," a spokesperson for HMD Global’s U.S. team said, adding that "tens of thousands" of Nokia flip phones are sold in the U.S. each month.
Counterpoint Research, a technology market research firm, echoed this sentiment. While feature phones took a hit in 2020 during the pandemic, the market has indeed grown again in recent years – with TCL and Nokia having a majority of the market share in the United States. But still, experts say these simplified phones still have their place due to simplicity, affordability, and even durability. Counterpoint Research noted how some companies give feature phones to employees who only need to use it for voice, older populations still seek them out for basic functionality, and workers in certain industries may opt for a more rugged, durable phone due to the nature of their jobs.
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