on Tuesday in which she pledged to make the company's creator program more inclusive after criticism online over the brand's treatment of a Black influencer.
"We're also going to be more transparent about how we work with our creators, including how we choose them," she said in the video."I think that's not only going to just help the creators but trust amongst, like, the industry as a whole." The goal of these initiatives is not to make a problem go away, but rather to start conversations that can lead to a better solutionThe most recent backlash against Tarte began after influencer Bria Jones posted a now-deleted TikTok on May 4. In her video, Jones shared that she was backing out of the Tarte trip to Miami for the Grand Prix, which was held this past weekend, because she felt she was being treated differently than other influencers going on the trip.