Google Is About To Turn The Online Publishing Industry Upside Down

  • 📰 ForbesTech
  • ⏱ Reading Time:
  • 64 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 29%
  • Publisher: 59%

Business News News

Business Business Latest News,Business Business Headlines

Google plans to change the way it presents search engine results by using artificial intelligence. And, at the risk of overstating the potential consequences, it will be like dropping a nuclear bomb on an online publishing industry that’s already struggling to survive.

How does all of this work? Generative AI essentially works as a magic trick. The AI is trained by “reading” everything that’s available on the open web, and uses that information to formulate answers to questions in a conversational tone.

The multi-million dollar question is whether the links on the right, which I’ve circled below, will ever get clicks.Google tries to suggest it really will generate clicks, since the tech company is trying to be transparent about where it’s getting all this information. But I’d argue this is like suggesting that people will click on Wikipedia’s sources, which are sitting at the bottom of each online encyclopedia entry.

Those eyeballs are what make the commercial web profitable for content creators and it’s hard to see many websites surviving such a profound change to Google’s most important product. Again, I’d say this is like a nuclear bomb that’s about to drop on the web, given Google Search has about 89% market share in the U.S. and roughly 94% market share worldwide.

Some critics of AI insist that this technology is little more than hype. And I don’t doubt that some of the promises being made about the technology won’t work in exactly the way they’re being sold. ChatGPT is notorious for giving bad information that it just invents, sometimes even creating completely fictional articles and research papers to back up its mistakes—something called “hallucinations” by AI researchers. But that concern is really beside the point.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 318. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Google Leaps Into Foldable Market With The Google Pixel FoldGoogle officially threw its hat into the foldable smartphone field Wednesday with the official announcement of the heavily rumored Google Pixel Fold.
Source: PasteMagazine - 🏆 392. / 55 Read more »