Former NBCUniversal ad chief Linda Yaccarino named CEO of Twitter

May 12, 2023, 1:27 PM UTCElon Musk said Friday that Linda Yaccarino, the former head of ad sales for NBCUniversal, will be Twitter's next CEO.Musk said Yaccarino"will focus primarily on business operations, while I focus on product design & new technology."in a news release“It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team,” Yaccarino said in the news release.

, though he did not name that person and offered few details aside from that"she" would start in about six weeks.Yaccarino joined NBCUniversal in 2011 and oversaw one of the largest advertising portfolios in U.S. media, including cable and broadcast television, multiple news outlets and more recently the company's digital platforms, including Peacock.She joins as Twitter remains in flux.

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