, the leading global entertainment analytics company, has tapped former Whip Media/RightsTrade exec Jaime Otero as its new VP of Partnerships.
Said Wared Seger, CEO of Parrot Analytics: “Jaime’s appointment signifies our commitment to expanding our global footprint; we are confident that his expertise will enable us to further solidify our position as the industry leader in global entertainment analytics.” “I first met Wared when he launched the company more than a decade ago and it’s impressive to see how Parrot Analytics has come to revolutionize the way the industry understands and measures global audience demand,” said Otero, adding: “Now with content valuation, industry executives can quickly compare how much a piece of IP is worth in dollar terms at a regional and platform level. This is unprecedented and a game changer for the global entertainment community.
It also seeks to establish forward-looking revenue potential for new productions, new seasons and library titles to any platform in each market, as well as scenarios determining whether a movie would perform better theatrically or direct-to-streaming, and value contribution of talent to each title in every market.