Taco Bell is fighting to cancel the 'Taco Tuesday' trademark | CNN Business

  • 📰 cnni
  • ⏱ Reading Time:
  • 25 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 59%

Business News News

Business Business Latest News,Business Business Headlines

Taco Bell wants to liberate the “Taco Tuesday” trademark from a smaller, rival chain.

The taco chain filed a petition Tuesday with the US Patent and Trademark office to cancel the trademark, owned by rival Taco John’s for 34 years, because Taco Bell claims the commonly used phrase “should be freely available to all who make, sell, eat and celebrate tacos.” Since Taco John’s owns the trademark, other restaurants and companies must seek permission to use “Taco Tuesday” in branding and advertising.

“Over the years we’ve certainly asserted our trademark against national companies, restaurants big and small, and even pharmaceutical companies,” former Taco John’s marketing executive Billie Jo Waara said in a 2016 interview. “We also recognize that the unauthorized use [of Taco Tuesday] is prolific, and we do our best to communicate ownership.” “Taco Bell has not reached out to us, so we have no comment on any possible trademark action,” Taco John’s said in a statement.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 326. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Buffalo, NY marks 1 year since racist gunman killed 10 at Tops marketA moment of silence and church bell chiming will honor the victims.
Source: kgun9 - 🏆 584. / 51 Read more »