Company puts interns in charge on TikTok as students become the teacher

"It is definitely a space for people and brands to kind of let their guard down," said college intern Mary Clare Lacke. "It is a very unique form of social media. It's kind of like if you get it, you get it.""For example, I would show my parents a TikTok video, I feel like 'this is so funny!' And, they won't understand," Lacke said. "It's a very unique sense of humor on the app.

"It's all about authenticity and shooting in the moment," said Chief Marketing Officer Kristin Patrick. "And, that's something new that many brands and companies are having to learn."Taylan Biggs, 9, was welcomed to Claire's headquarters to be CEO for a day. She's part of what's come to be called Generation Alpha.

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