During the course of her leadership in NBCUniversal, herstated her 2,000-member global team “generated more than $100 billion in ad sales” among all her other achievements.
During her leadership in the advertisement sales of NBCUniversal, she was able to forge partnerships with Apple News, BuzzFeed, Snapchat and Twitter, among others.This Italian-American ad sales expert is known for creating a unified advertising sales system, and for advocating for the improvement of audience measurement.” during an interview, as she explained the unmeasured NBCUniversal’s viewership that resulted in a loss of ad sales.
Based on its website, it does the following: measures across all screens, implements a uniform, impressions-based metric, counts digital impressions viewed to completion only, provides co-viewing on over-the-top measurement-enabled platforms, and creates consistent post-campaign reporting – all considered essentials in the ad sales industry.audience measurement
Four years after launching their first-party metric tool, Yaccarino led the launch of platforms that aim to produce targeted ads for consumers, whose results will then be measured across both linear television and digital platforms. in November 2022. Through this platform, advertisers would be able to “reach and better understand” their audiences by providing them access to their first-party data, which can be used for more targeted and personalized campaigns.in February 2023.