. The offering also allows for the monthly posting of up to 300,000 automated tweets. Under owner Elon Musk, Twitter has been racing to find new ways to boost revenue to offset declines from an exodus of advertisers and to help recoup the billions he spent buying the company.
But hours after its release, even the new Pro tier is being criticized as still unaffordable for many startups and coming too late to save others that have already shut down because of Twitter’s paywall. The replies to Twitter’s announcement are filled with complaints that “the jump to 5k is too much,” as one user responded. “1.66 cents per tweet… I mean, it’s cheaper to send emails these days, and it costs 1.66 cents for 280 characters?” came another reply.
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