“After careful consideration, we have decided to begin releasing some of the remaining Adidas Yeezy products,” Gulden inFriday. “Selling and donating was the preferred option among all organizations and stakeholders we spoke to. There is no place in sport or society for hate of any kind and we remain committed to fighting against it.”
“At a time when antisemitism has reached historic levels in the U.S. and is rising globally, we appreciate how adidas turned a negative situation into a very positive outcome. They have shown real thoughtfulness in engaging with community organizations working to combat this pernicious and stubborn hatred,” ADL CEO Jonathan A. Greenblatt added in a statement.
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Adidas Is Ready to Make Money on Yeezys AgainThe company is selling off its back stock and giving a “significant amount” of the revenue to charity after cutting ties with Kanye West.
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Yeezy shoes are back on sale — months after Adidas cut ties with Kanye WestSome of Adidas' remaining Yeezy shoes are back on sale — months after the German sportswear company cut ties with Ye, the rapper formerly known as Kanye West. Adidas ended its yearslong partnership with Ye in late October, in light of his antisemitic remarks and other harmful behavior. In the months that followed, the fate of 1.2 billion euros ($1.3 billion) worth of unsold Yeezys remained unknown — until earlier this month, when Adidas CEO Bjørn Gulden announced the company would be selling a portion of the remaining inventory and donating some of the proceeds to social justice organizations.
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