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Havas team wins Newsbrands Power of Planning competition

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The company’s anti-racism project was the winner amongst 21 teams from media agencies

A team from advertising and public relations company Havas won the top prize at the Newsbrands Ireland Power of Planning competition.

The contest involved 21 teams developing fictitious campaigns aimed at combatting racism. Paris-based Havas won for its ‘Stepping into their World’ campaign. Kerrie Patten, account manager with Havas and part of the winning team, told the Business Post: “We used insights to back our strategy, we did research beforehand. We used print ads with ...

 

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