Rapper, producer and entrepreneur Sean “Diddy” Combs sued Diageo Wednesday, saying the spirits company didn’t make promised investments in his vodka and tequila brands and treated them as inferior “urban” products.
Combs, who is Black, said Diageo leadership told him his race was one of the reasons it limited distribution to urban neighborhoods. He was also told that some Diageo leaders resented him for making too much money, according to the lawsuit.
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Sean ‘Diddy’ Combs says in lawsuit that spirits giant Diageo neglected his vodka and tequila brandsRapper and entrepreneur Sean “Diddy” Combs is suing Diageo, saying the company didn’t make promised investments in his vodka and tequila brands and treated them as inferior “urban” products. The lawsuit was filed Wednesday with the New York Supreme Court in Manhattan. It claims Diageo starved Combs’ Ciroc vodka and DeLeon tequila brands of resources even as it showered attention on other celebrity brands, like actor George Clooney’s Casamigos tequila. Combs, who is Black, said Diageo leadership told him his race was one of the reasons it limited distribution of his brands to urban neighborhoods. Diageo denies Combs' allegations.
Source: AP - 🏆 728. / 51 Read more »
Sean ‘Diddy’ Combs says in lawsuit that spirits giant Diageo neglected his vodka and tequila brandsRapper and entrepreneur Sean “Diddy” Combs is suing Diageo, saying the company didn’t make promised investments in his vodka and tequila brands and treated them as inferior “urban” products.
Source: KPRC2 - 🏆 80. / 68 Read more »
Sean ‘Diddy’ Combs files lawsuit alleging race played a role in marketing of his liquor brandsSean “Diddy” Combs is suing Diageo, saying the spirits company didn’t make promised investments in his vodka and tequila brands and treated them as inferior “urban” products.
Source: NBCNews - 🏆 10. / 86 Read more »
Diddy Sues Diageo For Alleged Racist Neglect of His Tequila BrandDiddy's booze company claims a British alcoholic beverage company he's partnered with left him and his tequila for dead ... a move he alleges is steeped in racism.
Source: TMZ - 🏆 379. / 59 Read more »