BMO completes US$160M deal to purchase Air Miles loyalty rewards program

“Going forward, BMO ownership gives the program stability, but more importantly, the opportunity for us to invest in the program,” said Air Miles president Shawn Stewart.

Air Miles is one of the oldest and largest loyalty programs in Canada, with nearly 10 million active users, but the program has lagged in recent years as numerous companies dropped out of the program. BMO said it plans to introduce enhancements to the program including an improved travel booking platform and a new way for collectors to earn Bonus Miles through receipt scanning. The latter will be available first for collectors in Atlantic Canada, followed by those in other regions.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

BMO completes US$160M deal to purchase Air Miles loyalty rewards program - BNN BloombergBMO Financial Group closed its acquisition of the Air Miles loyalty rewards program in Canada on Thursday, saying it plans to expand the program with new ways to earn and redeem points.
Source: BNNBloomberg - 🏆 83. / 50 Read more »

BMO completes US$160M deal to purchase Air Miles loyalty rewards programBMO Financial Group closed its acquisition of the Air Miles loyalty rewards program in Canada on Thursday.
Source: calgaryherald - 🏆 64. / 52 Read more »

BMO completes US$160M deal to purchase Air Miles loyalty rewards programBMO Financial Group closed its acquisition of the Air Miles loyalty rewards program in Canada on Thursday.
Source: calgarysun - 🏆 63. / 52 Read more »