“The main thing I loved about the whole concept was that you can buy one really lovely pair of hoops and turn them into a million different things,” Darby explains.
Although pendant and charm stacking has become a big jewellery trend in 2023, this layered look comes at a costly expense. Luckily, with’ concept you only need one pair and you’ve got a multitude of ways to wear a set. “We were very much early adopters in terms of mix and matching, creating your own jewellery and changing it up,” the founder adds.’ jewellery is not just for women either.
As a mother of two daughters but also two sons, she explains the boys within her family have always worn – Darby’s youngest son Jamie has even designed a charm for the brand – so it only seemed right to showcase the versatility of the products to its wider customer base.