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“With partners like Netflix and Paramount+ with Showtime on +Play, we’re leading the industry in offering customers the content they want, with never-before-seen bundles they can’t get anywhere else. And now with +Play as a perk offered with myPlan, we’re looking forward to even more customers taking advantage of the savings we have to offer,” Erin McPherson, chief content officer at Verizon Consumer Group, said in a statement.
Verizon is also extending its TV video strategy that markets third-party streaming platforms rather than owning and offering online platforms to mobile and broadband Internet customers through acquisitions. The Verizon +Play offer also comes as streamers are recalibrating to tackle rising content costs and get to profitability sooner for investors.
“By partnering with Verizon, we are making our broad and popular streaming offering on Paramount+ with Showtime just that more accessible,” Jeff Shultz, chief strategy officer and chief business development officer at Paramount Streaming, added in his own statement.
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