The sweets predate the Communist Party takeover in 1949. This year they turn 80. As one of the few pre-Communist products still thriving, they have a thing or two to teach China’s new tech upstarts about longevity.
China’s first domestic toffees were produced in 1943 with Mickey Mouse on the wrapper. When such Americana fell out of favour in the 1950s, the rodent was replaced by, a big white rabbit, which gave the brand its name. The stylised blue-and-white cartoon bunny became an icon: in 1972 Zhou Enlai, then China’s prime minister, presented White Rabbits to Richard Nixon on his first visit to Communist China. Soviet leaders visiting Beijing also enjoyed such gifts.
The confectionery even fell foul of China’s food-safety scandals in 2008 when thousands of children became ill drinking Chinese powdered milk contaminated with melamine, and dairy products were removed from shops at home and abroad. White Rabbits are now made using imported milk powder.
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