This practice has been sharply criticized.
Renee Miller, chief diversity, equity, and inclusion officer at the ad agency Code and Theory, understands that attraction to save time and money, while seeming to promote diversity. "You want inclusion, but these shortcuts to inclusion often actually create the opposite," said Code and Theory's Miller. The key, Miller said, is to ask the right questions early on around the consequences of using a generative AI model.
"We're building that into our processes to have humans in-the-loop and ask the right questions along the design and development cycle," Yamada said.
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