The Bud Light marketing executive associated with the company’s disastrous Dylan Mulvaney partnership is “not supposed to talk” about the ordeal, according to a pal she was seen walking with in New York City.
Alissa Heinerscheid, 39, refused to speak when approached by the Daily Mail for comment on the controversial marketing deal with the transgender influencer — before her friend cut in to explain that she couldn’t discuss the topic.Heinerscheid took a leave of absence from Bud Light as the brand began hemorrhaging billions of dollars over the partnership, which saw Mulvaney touting a March Madness promotion while dolled up as Holly Golightly and then frolicking in a bubble bath in April.
Bud Light later blamed the partnership on a “third-party ad agency,” though Heinerscheid’s boss Daniel Blake was also placed on leave in the midst of the debacle.The Mulvaney videos sparked a nationwide boycott of Bud Light and other Anheuser-Busch brands, resulting in six straight weeks of plunging sales.
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