NEW YORK—Showcasing what it touted as “the cutting edge of pork” to an audience of industry bigwigs and assorted VIPs, deli meat supplier Boar’s Head held an exhibition Friday to show off its new chrome-plated concept ham.
“This visionary ham of the future gives you a conceptual understanding of where we’re headed, ham-wise,” Boar’s Head president Carlos Giraldo said to a capacity crowd at the Javits Center in Manhattan, highlighting the streamlined, aerodynamic design of the cured meat product that reportedly took five years and $80 million to develop.
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