A San Antonio social media and business coach is helping local entrepreneurs find their digital footing in the hustle and bustle of today’s online world. Watch the full KSAT Money Q&A with Christina Olivarez, founder of The Social Butterfly Gal– A San Antonio social media and business coach is helping local entrepreneurs find their digital footing in the hustle and bustle of today’s online world.
“I was noticing that social media was coming into the forefront for business owners,” she said. “And so I started to really hone in on the skills that I was learning in college, which is broadcast journalism and writing and understanding how to market yourself on the web. And from there, I started to manage social media for different clients.”
“When the pandemic hit, everybody started to gravitate toward the online world,” she said. “That was where the gaps started to show with specific business owners who had always thought that social media was a little bit of an option for them and not necessarily a necessity. So once we started kind of climbing out of the hard aspects of the pandemic, more business owners were starting to understand that social media is a key component to their overall marketing.
“I think it’s really important for young entrepreneurs to understand how building your influence and networking will do you one big favor,” she said.