The AI Founder Taking Credit For Stable Diffusion’s Success Has A History Of Exaggeration

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EXCLUSIVE: Emad Mostaque, CEO of Stability AI, has taken credit for the success of text-to-image AI generator Stable Diffusion. It’s one of a series of exaggerations he’s used to help his company reach a $1 billion valuation.

. Mostaque recently dined with Amazon founder Jeff Bezos; reclusive Google cofounder Sergey Brin made a rare public appearance at Stability’s ritzy launch party in San Francisco last October.

In responding to a detailed list of questions, Mostaque shared a statement saying that Stability had not historically prioritized the “systems and processes” underpinning the fast-growing startup. “We recognize our flaws, and we are working to improve and resolve these issues in an effective and compassionate manner,” he wrote.

To get there, Mostaque began telling investors that Stability was assembling one of the world’s 10 biggest supercomputers. He branded himself to AI researchers as a beneficent ally, magnanimously willing to provide funding and lend use of Stability’s supercomputer to grassroots AI builders fighting the good fight against goliaths like Google and OpenAI.

In addition, Mostaque directed his team to list groups like UNESCO, OECD, WHO and World Bank as partners in pitch decks, even though they were not involved in the company’s later evolution, according to four former employees. Bishara denied that Mostaque made this directive, but these organizations are indeed listed as “partners” in multiple fundraising decks as recent as August 2022, in which Mostaque also describes himself as the “UN Covid AI lead.

Within days of Stable Diffusion’s launch, Stability secured $100 million from leading tech investment firms Coatue and Lightspeed — eight times the amount of money Mostaque set out to raise, he declared in text messages to his earlier investors. Both firms declined requests for comment. In October, Stability claimed Runway had stolen its intellectual property by releasing a new version of Stable Diffusion. Runway cofounder Cristóbal Valenzuela

 

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