Apple is about to hold its most highly anticipated product event in years | CNN Business

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Apple may be just hours away from unveiling its most ambitious new hardware product in years.

At its Worldwide Developers Conference, which kicks off Monday at its Cupertino, California, campus, Apple\n \n is widely expected to introduce a “mixed reality” headset that offers both virtual reality and augmented reality, a technology that overlays virtual images on live video of the real world. The highly anticipated release of an AR/VR headset would be Apple’s biggest hardware product launch since the debut of the Apple Watch in 2015.

Apple CEO Tim Cook has expressed interest in augmented reality for years, and talked up the technology’s potential to help people communicate and collaborate with each other. But the move is not a sure bet for Apple. Other tech companies have struggled to gain mainstream adoption for headsets over the years. The market for the product also remains small. The headset is just one of many announcements expected at Apple’s developer event.

 

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