Apple bought the AR company behind the tech in Nintendo’s ‘Mario Kart’ ride | Engadget

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Apple bought the AR company behind the tech in Nintendo’s ‘Mario Kart’ ride

that the acquisition was verified through posts on the private Instagram account of Mira CEO Ben Taft and that Apple also confirmed it. It isn’t yet clear what Apple paid for the startup — or what its plans are with the company. also reports that Apple has brought at least 11 of Mira’s employees into the fold and that former design chief Jony Ive once advised the startup.

In his 2017 hands-on with the Mira Prism, Engadget’s Devindra Hardawar found the phone-based device to be surprisingly immersive for its price . “Even though I only had a few minutes with the Prism, I was impressed with what I saw,” he said. “I’m used to trying on headsets that are too expensive for most people to buy, so it was a bit of a shock that it worked at all.

as “the best mixed reality experience I’ve had yet, delivering an unparalleled sense of immersion” while holding out reservations. “And yet, it’s still just a VR headset, with many of the issues endemic to the entire category.”

 

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