The fast-food company asked OpenAI's chatbot what the most iconic burger in the world was and it named the Big Mac the"most globally recognized." The Big Mac was introduced in 1967 and even has itsThe Burger King ad seems to follow McDonald's directly, asking:"And which is the biggest?" According to the advert, The Whopper is the biggest in terms of size and amount of ingredients.
When Insider asked ChatGPT which was the most iconic burger in the world, it listed the Big Mac, the Whopper, and the In-N-Out Burger in that order. Both ads have a similar look, featuring lines of colored text to look like a burger. It is unclear if the ads are always placed next to each other or how many are featured in Brazil.
Representatives for McDonald's Brazil did not provide the ad or comment when contacted by Insider. Burger King did not immediately respond to Insider's request for comment, made outside normal working hours.Subscribe to push notifications