Hannah Drury has been working full time since she was 18. She rises early, goes straight to the gym, plans every day by the hour, and finishes late.
Drury worked in marketing full-time while completing a business degree at university, and then got a job with a fragrance business but always knew she wanted her own company eventually. “I just walked in and said, ‘Hi, I’m Hannah. I’d really love to speak to you about this idea’. And people are really receptive. Most people are really lovely but, you’ve got to be okay with rejection.“Then a month before I was due to launch, I quit my full-time job, I moved back home with my parents and said ‘this is it. I’m going to throw absolutely everything I can at this’, and I started the business from my parent’s house in Sydney.
She focused on the four Ps: product, price, place , and promotion and started out selling candles on consignment. “Of the 100 stores I went into, I took back to two. That’s it. Everybody else, the product sold itself. Those are the four things that you want to focus on.”The business has grown at 30 to 40 per cent a year and is sold via department stores and, since the pandemic, online. She recently started making her own perfumes, waxes and wicks.